Indsend tilbud Storytelling workshops in the incubation program From Idea to Business

Erhvervshusenes brede iværksætterindsats is seeking a supplier that can deliver 5 Storytelling workshops during 2026, 2027 and 2028. The workshop consitutes the second part in the incubation program “From idea to business”. The incubation program will be held 5 times in English during 2026, 2027 and 2028. The program consists of a total of three workshops. 

We often receive many qualified bids. Please therefore read the following carefully before submitting a proposal. 

The task

Den brede iværksætterindsats is launching the incubation program “From Idea to Business,” which is a new program aimed at entrepreneurs who are motivated and ambitious and wish to turn their idea/project into a viable business model. 
“From Idea to Business” consists of three workshops conducted over approximately five weeks, with 2–3 weeks between each workshop: 

• Module 1: Kick-off – we build the solution and test it 
• Module 2: Market and storytelling – focus on customers 
• Module 3: Sales – how to enter the market 

After Module 3, participants will have the opportunity to pitch in front of a board and further test and validate their assumptions. 

We are seeking a partner who can deliver the “Market and storytelling” workshop, which is the second workshop in the three-step program. 

The workshop must be delivered as a full-day workshop of 6–7 hours with up to 20 participating entrepreneurs. 

Description of Workshop 2: “Market and Storytelling” 

On the first day, the participants have been introduced to each other and divided into peer-to-peer groups. They have also worked on their problem-solution fit and developed an early value proposition and they have identified their beachhead market. Before the second workshop they have tested their value propositions and now have a clearer idea about their market, customers and what resources they will need in the short term. 

Now, they have to get the tools to understand their market and their customers better. Instead of looking at the solution “from the inside out,” the participants must learn to look at it from the customer’s perspective. Based on their value proposition, they must learn to understand how the customers perceive them and how to position themselves in their markets.

 It is crucial that they understand what their customers find valuable and what makes their solution unique. Based on this, they should work on unique selling points (USPs). It is particularly valuable if they can translate this into their storytelling, for example in a pitch format. 

The module is expected to cover the following themes: 

• Recap of learning outcomes from module 1 – have you tested your value proposition? 
• Moving from “inside-out” to “outside-in”: meeting your customers 
• What makes you unique and what are your USPs? 
• Who are your customers? 
• What are your channels? 
• What will make your customers choose you? 
• How do you differentiate yourself in the market? 
• How do you communicate this clearly? 

After the workshop, participants are expected to formulate their key messages in a pitch or the like. The pitch should be a template for their external communication like branding, marketing, sales, and pitching. During this phase, it is expected that you, as the instructor, will be available to provide sparring with the participants before the next workshop in the program.

Target group 

The participants have made an application where they have described their business ideas, current situation (including possible customer base, revenue, and financing), their motivation, competencies, and access to resources (e.g., network, advisory board, or partners), ambitions for the business idea, as well as the current competitive landscape and market. 
Admission to the program is based on a qualitative assessment focusing on: 

• Prerequisites: The participants’ professional skills, experience, and company resources (e.g., education, work experience, prior entrepreneurial experience, advisory board). A high score is given for a well-described business idea, strong market overview, and relevant experience and resources supporting realization of the idea. 
• Ambition and motivation: Clear growth ambitions in revenue as well as a strong motivation to develop a business that can grow beyond a typical sole proprietorship. 

The participants have therefore already demonstrated a certain level of business understanding and motivation for growth. The workshop should therefore take into account that the participants have a business idea and are in the process of developing a business model. The incubation program must help them accelerate this process with inspiration, network, and useful tools. 

Applicants who cannot clearly describe their business idea, lack market insight, or do not have relevant experience or growth ambitions will not be admitted to the program. 

The participants may include both individuals who have recently established a CVR number as well as individuals who have not yet formally registered their company. 

Budget 

The total budget for the assignment is DKK 100,000 excl. VAT (5 kick-off workshops × DKK 20,000). 

General requirements

• The workshops must be conducted in English. 
• The workshops must ensure high quality, engagement, and practical learning. 
• The supplier must be available for sparring with the participating teams, i.e. a minimum of 15-30 minutes 1-on-1 time online. 
• The supplier must upload materials and information via the platform provided by Erhvervshus Hovedstaden. 
• A coordination meeting will be held with the selected supplier to plan and align the contents of the workshops in detail. 
• The supplier is expected to actively participate in marketing the workshop. 
• The supplier must participate in a short coordination and evaluation meeting with the other instructors (for the two other workshops) to ensure coherence and quality across the entire program. 

Specifications of the proposal 

• Total price for the delivery, including preparation, travel, and any materials, including individual sparring. 
• Contact person(s) with name, organization, and email. 
• Description of workshop content, format, relevance for the target group, and expected impact. 

Evaluation criteria 

• Price: 20% 
• Quality: 80%, according to the following criteria: 
  
  • Professional expertise (25%): experience with entrepreneurship, business development, and teaching. 
  • Methodological quality (25%): ability to facilitate both online and physical workshops. 
  • Individual sparring (25%): experience with and approach to individual advisory following the workshops. 
  • Experience with and understanding of the target group (25%) 

Erhvervshus Hovedstaden reserves the right not to select any of the received proposals if none are deemed capable of completing the assignment satisfactorily.

Questions and next steps 

Any questions can be directed to the contact person specified in the materials.

Once the suppliers have been selected, a contract will be prepared, and a start-up meeting will be arranged. The workshops are expected to be carried out in accordance with the overall incubation program plan.

• First workshop (cohort 1): expected in Copenhagen starting in October 2026. 
• Second workshop (cohort 2): expected in February or March in Århus 2027.  
• Third workshop (cohort 3): expected in October in Copenhagen 2027. 
• Fourth workshop (cohort 4): expected in March 2028 in Odense. 
• Fifth workshop (cohort 5): Expected in Copenhagen September/October 2028. 

Background for the call 

1. Project summary: Den brede iværksætterindsats offers programs, workshops and grants to entrepreneurs who are motivated, focused, and have a clear plan. The ambition is to provide a flexible, high-quality offering to entrepreneurs in Denmark with the potential to develop their idea and/or business. 
2. Objective: Between January 2026 and December 31, 2028, at least 1,400 entrepreneurs must participate in a program and/or receive funding through NextStep. 
3. Target group: Entrepreneurs—i.e., individuals in the process of starting a business, and companies that have already been established (CVR-registered) and are no older than 7 years. The target group is further specified for each activity. 
4. Erhvervshus Hovedstaden is committed to acting in accordance with public administration principles such as objectivity, sound financial management, the prohibition of improper considerations, equal treatment, and proportionality. This call is conducted to comply with EU requirements that services are procured on “market terms” and to identify a partner capable of delivering this specific assignment in the best possible way.